Pamela Pine, Kalvin Kale, Billy Basil - Everybody is talking about cold-pressed juices. But what is so special about them? And how do our cold-pressed juices differ from smoothies or a regular bottled juice?
Tradition meets innovation
We produce our cold-pressed juices with the so called “cold pressing method” - a traditional method which has been used by the juice industry for quite a long time. First, fruits and vegetables are placed on pressing sheets and are mildly squeezed. By using this technique, we get pure fresh fruit and vegetable juice, which is immediately bottled without adding any additives or preservatives. The name “Cold Pressing” already implies that no heat is used during this process. In fact, the pressing process takes place in a cooled room and protects thereby valuable ingredients of the materials.
Gentle. More Gentle. Cold-Pressed.
Fruit and vegetables provide our body with important vitamins and nutrients. However, you need to be careful whilst storing and processing them: Most vitamins are highly sensitive to environmental influences, such as light, oxygen or heat. These influences might destroy the structures of the vitamins. The cold pressing method treats vitamins and nutrients very gently. After pressing, our juices are bottled immediately so they can’t oxidate. Due to the fact that we are using no heat in the process, the finished product still contains all vitamins and nutrients.
Smoothies vs. Cold-Pressed Juices
Juices, smoothies, cold-pressed juices - there are many different juice products offered on the market. At first sight, some products might seem to be the same. However, there are some essential differences!
Most juices are cold-pressed in the beginning, but for preserving them they are pasteurized. This means that they are heated up in order to guarantee a shelf-life of several months. By using this technique, germs and all different kinds of bacteria are destroyed along with all vitamins and nutrients, however.
In comparison to juices, smoothies are not pressed but made in a blender, where whole fruits and vegetables are pureed in one piece. Hence, smoothies are simply pureed fruits and vegetables. The whole fruit is used which is why a smoothie is more thick and not as liquid as a juice. As well as common juices, smoothies are pasteurized for ensuring preservation.
You’ve learned already that our juices are cold-pressed and not pasteurized. Exactly this is the key difference between our juices and smoothies or regular juices. If you are buying a smoothie or regular juice in the grocery store, it will be pasteurized to last up to 12 months.
You see that juice products are pasteurized most of the time and this is exactly what makes us special. We are not pasteurizing our juices which is why they contain all vitamins and nutrients that are important for your body. But how do we preserve them? The method we use for our cold-pressed juices is called HPP which is the abbreviation of “High-Pressure-Processing”. This innovative method puts a lot of pressure (6000 bar) on the juices so that germs and bacteria are destroyed and nutrients and vitamins are preserved.
End of the story: Cold pressed juices contain more vitamins and nutrients than regular juices and smoothies.